A sidebar to the “Apple’s Lisa: A personal Office System” report published in January 1983, pp. 25.

In an article appearing in the Wall Street Journal on January 4th, an industry analyst was quoted as saying that “what’s really exciting is the Macintosh, because it has the nicer features of Lisa but at a cheaper price.” We cite this opinion as characterizing many of the rumors running rampant in the industry about the existence of an unannounced Apple system code-named Macintosh. Though no one publicly knows what Macintosh entails, many people (ourselves included) are understandably tempted to gaze into the crystal ball to foresee the future.

Whatever Apple’s plans are, we think it extremely unlikely that it would introduce a similar product that would undercut their Lisa system so soon after its costly development and introduction. Indeed, we cannot see the benefit that would be gained by such action. So, whatever Macintosh may turn out to be and whenever it finally appears, we think it is more likely that it will be clearly differentiated from the Lisa offering.